There’s something for every lifestyle in our kids’ range, from athletes in the making to young trend-setters. For a wearable shoe with a sleek silhouette and clean-cut style, there’s the 247 classic, which is designed to be worn morning, noon and night. Distinctive and fashionable is the New Balance 373, which comes in a range of eye-catching colourways including purple and lilac. And for a lifestyle shoe with an athletic feel, the 574 Sport is one of our newest and most popular models. Crafted with a bootie construction and IMEVA (injection-molded EVA foam) midsole for firm yet flexible cushioning, it provides absolute comfort and looks great for kids too.
New Balance: The History
New Balance has been crafting advanced footwear since 1906, making it one of the oldest sportswear brands around. Through the decades we’ve continuously challenged the norm and striven to break the boundaries in shoe technology – from our pioneering arch supports at the beginning of the 20th century to the first ever ripple-soled running shoe in the ‘60s. And for kids, New Balance is no different, which is why the same detailed craftmanship goes into our young range as it does to our adults’.
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